The launch of NEW PixiPerfume was featured in Forbes! Each scent, crafted with botanical extracts and balancing ingredients, is made to be worn alone or layered for your own Glowing signature.

"Pixi Beauty has added a new category to its wide variety of accessible cosmetics. On November 3, the brand launched Fig, Rose and Mimosa, the kickoff to the PixiPerfume collection." - Dahvi Shira

Our founder, Petra, created this luminous trio of Eau de Parfums to bring Glow into fragrance form, an alluring expression of the effortless, caring beauty she’s shared since 1999.

"'I wanted to create little moments of beauty in people’s everyday lives,' says the brand’s founder Petra Strand. 'Over the years, I’ve realized scent does that in the most powerful way. One breath can transport you to your grandmother’s garden, a sunny morning in London, a moment where you felt completely at peace. With PixiPerfume, I wanted to capture fleeting moments of warmth, comfort and joy, and bottle them so you can carry them with you every day.'

Layering has been a major theme of 2025 fragrance trends, with Strand leaning into the power of making new scents come to life with what already exists.

'The magic of these perfumes is how they evolve on your skin and how they interact with each other,” she says. “Let your scent change with your mood, your outfit, your moment. Because beauty should always feel like you: effortless, joyful and alive.'

Each PixiPerfume fragrance was designed to stand strong on its own, but also layer effortlessly with the others in the collection.

'Just like makeup, you can blend, mix and play,' Strand explains. 'Fig, Rose and Mimosa were created with that in mind so everyone can create something that feels deeply personal. It’s not about wearing a perfume. It’s about wearing your story. I think that’s what makes it so special, it invites you to be the artist.'” - Dahvi Shira from Forbes.